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Showing posts with the label Digital Marketing

Benefits of Facebook Marketing

Welcome to the wonderful world of Facebook marketing . It is truly unlike any other form of campaign, especially those we’re used to. That means everything you’ve learned about marketing may not apply to such a campaign, so read on to see which traditional tips are no longer in play, and which new tips you should keep in mind. Do not repost any pictures on Facebook that sensationalize tragedy. You may think there is nothing wrong with sharing a photo that insists people need to like it to show respect for a crime victim, but it is the total opposite. You will be looked at as someone that is trying to profit from the bad fortune of someone else. If you’re working on building your fan base, consider using “Like Ads”. These are ads that include a call to action to Like your page right from the ad itself. These ads seem to be just as effective in the News Feed as they are in the right column, so play with the placement. Learn how to target your ads. Do not waste time and money marketing to...

Why User Experience is Important for Business Sustainability

  UX Design is about bringing Business, Users, and Technology together User Experience is concerned with the entire process of acquiring and integrating a product into the market. This includes usability, design, branding , and function. It is a story that begins before the product is even in the user’s mind. Products that provide a great user experience such as the iPhone are thus designed with not just the product’s consumption in mind but also the entire process of acquiring, owning, and even troubleshooting it before it gets into the market. It is not just about how they are used but also about other aspects of the user experience, such as pleasure, fun, and efficiency. UX should be the foundation of your business strategy UX methods are important because they help businesses build adhesive experiences at all points of contact. Thus, there will automatically be a boost in consumer happiness and brand loyalty with a better user experience. Strategies provide alignment amongst al...