Why User Experience is Important for Business Sustainability
UX Design is about bringing Business, Users, and Technology together User Experience is concerned with the entire process of acquiring and integrating a product into the market. This includes usability, design, branding , and function. It is a story that begins before the product is even in the user’s mind. Products that provide a great user experience such as the iPhone are thus designed with not just the product’s consumption in mind but also the entire process of acquiring, owning, and even troubleshooting it before it gets into the market. It is not just about how they are used but also about other aspects of the user experience, such as pleasure, fun, and efficiency. UX should be the foundation of your business strategy UX methods are important because they help businesses build adhesive experiences at all points of contact. Thus, there will automatically be a boost in consumer happiness and brand loyalty with a better user experience. Strategies provide alignment amongst al...